For us news and media junkies who troll the Web for anything interesting to read, it’s not surprising to see Harmabe, the 17-year-old gorilla who was taken from us too soon, turned into memes, video clips and a variety of other social media snippets.
The martyred primate, who was shot after a toddler fell into his enclosure in Cincinnati, is … or at least was … being memorialized at Seymour Johnson Air Force Base, N.C., during it’s holiday card contest.
Apparently the Air Force’s restrictive social media policy has kept leaders so far in the dark they openly invited everyone entering the base to whip their “CACS out for Harambe.”
Our sources indicate that Colonel Christopher S. Sage, the Commander of the 4th Fighter Wing, even judged the ‘card,’ completely clueless to what it meant.
The memorial card stood strong until the Grinch, aka the local Public Affairs shop, directed it be removed.
The Army doesn’t seem to have a problem with creating a message with a purpose that shows they understand their junior enlisted soldiers. As a popular Army whistle blower Facebook page put it: “First rule of advertising, know your audience.”
I’m personally not offended it was removed, as I do feel Harambe’s demise was a bit unjust. However, I’ve never been in charge of a Western lowland gorilla, nor am I well enough versed on primate characteristics to determine if this was a justified shoot.
I’m am however somewhat dismayed that “Shaddy J” airmen have been directed not to mention the card’s removal on social media. Our service secretary can do a mannequin challenge … but we’re told we can’t endorse the 22-pushup challenge, which promotes suicide awareness.
I guess the question is, “Which social media trends (albeit the 22-pushup challenge is a legitimate cause) can we support?”
There maybe some who read this and say, “Come on JQP, this is a non-story, get a life.” And, I agree … they’re right. It’s really the underlying story here that needs to be highlighted.
We have a mission to do … to serve the American people and defend our nation against its adversaries. If you want to have fun, do it on your time. If you want to support a cause, donate to the Combined Federal Campaign or go out and make a difference in your community.
It’s time to get back to the mission at hand … unless of course, it’s time to decorate office doors for the holidays … then the mission can wait a little longer.
© 2016 Bright Mountain Media, Inc.
All rights reserved. The content of this webpage may not be reproduced or used in any manner whatsoever without the express written consent of Bright Mountain Media, Inc. which may be contacted at firstname.lastname@example.org, ticker BMTM.